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Welcome to a section of H.O.E Advertising.
H.O.E Advertising is a family firm, our motto is
"Don't Sell Yourself Short ... Let Us Do It For You".
H.O.E. Advertising is a group of students enrolled in Dr. Randy Duncan's Business and Professional Communication's
class at Henderson State University in Arkadelphia, Arkansas.
The fearless leader of this group is
Miss Jennifer Hamilton.
The rest of the H.O.E's are:
Mr. Stephen Evans
Miss Rachael Grantham
and myself
Miss Annie Otwell
We hope you enjoy the sites and we appreciate you visiting.
This website will give you a small overview of job titles, salaries, and duties.
Newspaper
advertising is about solving problems for customers...and potential customers.
It's about building relationships with advertisers and providing viable solutions.
It's about representing a product
that reaches readers who are ready, willing, and able to buy products and services.
It's about marketing, sales, pricing, product development, public relations, and people--managing them, motivating
them, and listening to them.
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Newspaper advertising isn't just
about selling ads on newsprint.
Newspaper advertising professionals:
- Secure new business and maintain and develop existing accounts.
- Utilize market research and competitive data in sales calls
and presentations.
- Learn the needs of an account to ensure an effective marketing
partnership.
- Act as marketing consultants who present ideas and campaigns
to deliver the client's message to readers.
- Work in a flexible, fast-paced creative environment, meeting daily deadlines to guarantee ad quality and on-time
press starts.
Newspaper
account executives and ad designers work as a team to develop, present, sell, and print multi-media campaigns that include
newspaper ads, preprints, direct mail, online banners, and even Post-it notes on the front page.
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Comments or question about this site please contact me:
Annie Otwell
EO142884@rc.hsu.edu
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